H&M’s next designer collaboration will be with the Parisian house of Balmain. “I want to talk to my generation,” the young designer – Olivier Rousteing said in a press. “H&M allows me the possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag.” Kendall Jenner and Jourdan Dunn – designer’s friends – wore previews of the collection on the red carpet at the Billboard Music Awards. Get ready for #HMBalmaination!
By Taylor Barringer